We had been at the opening of the 2015 Evolution of the Mall of the Emirates the other day. It was the grand opening for the new extension. It was planned for the past 2 years , last year they released the first part of the extension which was the fashion district and today we are talking about an evolution which ads to the launch of the new VOX Cinema with laser and complete facilities with separate cinema for kids where they can enjoy full facilities and customized handpicked menus like a five star restaurant serving. Vox is the best cinema and one of the best in the world and biggest in UAE with beautiful lounge , can order blankets and pillows and your choice of foods. They have customized menus and offering amazing dining experience, something like a world class and first in the UAE.
Innovation is one of the driver that pushes them to create an evolution for Mall of The Emirates . This new evolution will definitely be enjoyed by the customers as well as the tenants inside the mall.
The new VOX Cinemas is the entertainment centrepiece of Evolution 2015 — a 100,000 sqft entertainment destination with a completely revamped 24-screen VOX Cinemas, making it the largest complex in the Middle East featuring advanced technologies such as: the first and only IMAX with Laser screen in the Middle East; the largest VOX 4DX auditorium; the world’s first of its kind luxury cinema experience called THEATRE by Rhodes, combining fine food and film in a collaboration with Michelin Star Chef, Gary Rhodes; and two VOX Kids, colourful cinemas with an adjoining fun-filled party room for birthday parties.
New restaurant venues flanking the VOX Cinemas entry include Dean & Deluca, 800 Degrees, Eat Greek Kouzina, and Din Tai Fung, flooded with natural light from an innovative design feature that simulates al fresco dining in air-conditioned comfort.
Further enhancing accessibility and choice at Mall of the Emirates include the new luxurious valet parking experience, located adjacent to the Fashion Dome and Central Galleria, home to the regional flagships of brands including Burberry, Dolce & Gabbana, Fendi, Prada, Salvadore Ferragamo, and Tom Ford. The Evolution 2015 initiative has also added 1,300 shaded parking spaces with a dedicated entrance. A new taxi arrival facility next to Ski Dubai complements the mall’s direct link to Dubai Metro, delivering opportunity for growth in Mall of the Emirates’ footfall.
The completion of Evolution 2015 is the latest milestone in Mall of the Emirate’s 10-year anniversary, which celebrates a decade of innovation in retail, entertainment and hospitality as the Middle East’s first shopping resort destination. Specially-created exhibitions, celebrity concerts, bespoke collaborations with luxury retailers, and rewards for the mall’s guests will continue to create great moments for visitors and mark Mall of the Emirates’ ten years of leadership as one of the world’s most recognized and successful malls.
– See more at: http://www.malloftheemirates.com/press-release/majid-al-futtaim-celebrates-a-new-era-of-retail-and-entertainment-through-the-completion-of-mall-of-the-emirates-expansion.aspx#sthash.Jc7nU7ZI.dpuf
MOE is one of the tourist attraction and a symbol of new technology in the market that it is very competitive now. We really like the additions and will soon publish as well reviews of new outlets.
Here some impressions from the opening: