Back in 2012 and 2013 I wrote on how much car manufacturers ear per car they are selling. Well, now the figures are out now for 2016.
|Manufacturer||profit Margin||profit per sold car||Number of sold cars|
|Ford||8,7 Percent||1652 Euro||3,4 Millions|
|General Motors||8,6 Percent||1210 Euro||4,8 Millions|
|Toyota||8,0 Percent||1602 Euro||5,0 Millions|
|Peugeot-Citroen||6,8 Percent||855 Euro||1,5 Millions|
|Hyundai-Kia||6,0 Percent||755 Euro||3,9 Millions|
|Fiat-Chrysler||5,9 Percent||1330 Euro||2,3 Millions|
|Renault-Nissan||4,7 Percent||899 Euro||3,6 Millions|
|VW||4,5 Percent||801 Euro||5,2 Millions|
while the profits compared to 2013 have increased overall you can see clearly winners and losers here, Renault had made a loss per car back in 2013 and now earns while VW has increased as well the revenue per car, but is in the list among the lowest earners.
The Premium Cars segment has its own rules of course.
|Manufacturer||profit Margin||profit per sold car|
|Ferrari||18 Prozent||56 000 Euro|
|Porsche||16,7 Prozent||15 641 Euro|
|Jag-Landrover||7,0 Prozent||4068 Euro|
|Maserati||4,8 Prozent||4000 Euro|
|BMW||9,5 Prozent||3389 Euro|
|Audi||8,8 Prozent||3337 Euro|
|Mercedes||7,9 Prozent||3192 Euro|
|Volvo||6,7 Prozent||2340 Euro|
Though Porsche is earning less money right now these are profits which are just huge. In the first half of 2016 Ferrari sold his sports cars on an average of 310,250 euros per vehicle while Porsche was at 93,410 Euro and 83,615 Euro onMaserati.
Ferrari has with whopping 18 percent by far the best profit margin in the premium market. This raises for Ferrari in the first half of 2016 earnings per vehicle of EUR 56 000!
Source: Center Automotive Research