Novo Cinemas has announced plans for a 19-screen multiplex cinema to be located in the extension of the Wafi Mall in Dubai.
Novo Cinemas at Wafi Mall will introduce cinema concepts never before seen in the Middle East, including unique, family-tailored entertainment offerings and a new standard in the first-class experience.
In addition, Novo Cinemas Wafi Mall will showcase a cutting-edge IMAX theatre equipped with IMAX laser project technology – the most advanced in the world. IMAX’s breakthrough laser technology will provide audiences with the sharpest, brightest and clearest images ever, coupled with a new level of precision audio and IMAX’s theatre geometry to offer movie-goers the most immersive cinema viewing experience to date.
Novo Cinemas launch plans are also in progress across several previously announced locations, including Dubai’s Dragon Mart and IMG Worlds of Adventure, the world’s largest indoor themed entertainment destination. Openings have also been planned at Doha’s 01 Mall and North Gate Mall, and Bahrain’s Seef Muharraq Mall, among others.
Sounds pretty cool and it could certainly boost the amount of people visiting Wafi. I have been there a couple of times but only now that Bosporus has opened there the location became interesting for me. If that means that the Novo Cineplex next door will be shutting down is so far unclear.