What else has changed? Probably not too much as many cinemas still have to be renamed. In addition to a fresh and young looking atmosphere that will soon roll out in existing Grand Cinemas outlets in the region, Novo Cinemas will allow cinema-goers the ability to customize their night out through a clearly differentiated choice of seating and theater options. NOVO COOL, NOVO EDGE and NOVO SKY represent the variety of seating positions within the theater, from standard seats to superior back-row seats to iconic balcony views (where available). Meanwhile, three theater classes define the type of experience to be had. NOVO 3D brings the exhilarating experience of 3D visuals to the viewer’s world, while NOVO IMAX represents the world’s leading immerse cinema experience. However the most lavish way to enjoy those big summer blockbusters would be through NOVO 7-STAR, which offers unprecedented levels of comfort and personalized service guaranteed to make every viewing experience unique and memorable.